Using targeting and segmentation for email marketing

Kilde: econsultancy.com - Tim Roe
Targeting and segmentation methods for email marketing are becoming increasingly sophisticated and complex. If you are “in the business” it is easy to fall into the trap of focusing on the “how” rather than the “why” and the “when” and forgetting what the whole point of the exercise is.

In this piece, I’ll seek to bring things back to basics; it’s no good having the answers, if you’ve forgotten what the question was. Les resten ...